Kraft Heinz AFH

Chef Investment Sizing Tool

Recommended Chef Model - Overview

Global chef investment sizing summary by zone and country.

Countries in scope
7 (out of 77)
Current
Current BD Chefs (FTE)
18.0 FTE
Current Culinary Leads
2
Current AFH NSV (USDk)
2,744,250
Current Contribution Margin (USDk)
1,085,130
AFH NSV x commercial margin
Current Cost (USDk)
1,560
Current FTE x country chef cost
Current ROI (x)
Not available from source data
Future
Future BD Chefs (FTE)
22.2 FTE
+4.2 FTE vs. Current
Chains 16.4 · Distributors 5.8 FTE
Future Culinary Leads
4
+2 vs. Current
Future AFH NSV (USDk)
2,797,521
+1.9% vs. Current
Future Contribution Margin (USDk)
1,106,095
+1.9% vs. Current
Future Cost (USDk)
2,357
+797 vs. Current
Future ROI (x)
8.9x
Future model ROI

Zone summary

Executive roll-up by business zone with country detail below each row.

ZoneBD Chefs (FTE)Culinary LeadsAFH NSV (USDk)Contribution Margin (USDk)Cost (USDk)ROI (x)Market NSV (USDk)Chain NSV (USDk)Distributor NSV (USDk)Recommendation
CurrentFutureCurrentFutureCurrentFutureCurrentFutureCurrentFutureFutureThresholdBreak-evenBreak-even
8.014.6Chains 11.6 · Distr. 3.0132,284,5002,323,003+1.7% vs. Current913,800929,2018001,6729.2xINVEST
6.011.3Chains 8.3 · Distr. 3.0121,967,1001,999,708+1.7% vs. Current786,840799,8836001,3179.9x18,189166441INVEST
2.03.3Chains 3.3 · Distr. 0.001317,400323,295+1.9% vs. Current126,960129,3182003556.6x18,189166441INVEST
4.04.7Chains 2.5 · Distr. 2.201250,250259,292+3.6% vs. Current100,100103,7174005007.2xINVEST
6.02.8Chains 2.2 · Distr. 0.710209,500215,226+2.7% vs. Current71,23073,17736018510.5xINVEST